The 2014 China Luxury Forecast was released by Ruder Finn,
one of the world's largest independent communications agencies, and Ipsos
Group, the third largest market research company in the world. According to the
study, which analyzes luxury purchasing trends in China, consumers in mainland
China and Hong Kong will stabilize their consumption of luxury goods over the
course of 2014.
The China Luxury Forecast also illustrates the sophisticated
tastes and habits of Chinese consumers, as they are seeking more unique
products, looking beyond the brand name, and expecting a higher level of
professional services from sales staff, such as product knowledge and empathy
towards consumer needs. Chinese consumers are also making more luxury purchases
abroad and leveraging online and mobile channels to make purchases and learn
more about luxury brands, as confidence in e-commerce is on the rise. Read more.
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